The real estate industry has dramatically evolved over the past several years. Now realty and property management companies are using technology every day in their business. In fact if you are not using technology, you have fallen behind the curve. Prospects, tenants, buyers, sellers, agents and tenants all have a level of expectation when it comes to technology. In order to remain competitive you need to keep up with the curve.
2Property Management Technology
Property management companies now use technology to sign leases, collect rent, provide financial statements to their owners, and receive property work orders. An excellent example of a company using technology is C&C Property Management which utilizes all the methods listed above. All property management companies should use a back end software such as Appfolio or Propertyware to manage their properties. They also should post their properties on the internet on sites such as Craigslist, Zillow, Trulia and many more.
With the onset of online listings such as Zillow and Redfin, the MLS has lost significant purchasing power. People use to rely on agents solely to find them listings through the MLS. Now buyers have the ability to find and evaluate properties on their own. They can use agents for dual listing and never have to find a buyers agent. If a company such as Zillow gave you the ability to make offers on properties, it would dramatically reduce the power real estate agents have today.
“Real estate technology has been essential for my business. I currently use redfin and zillow and could not be happier”-Tracy A. -Modesto, CA
“When I rented my last property, I looked up the property on the internet, watched a digital tour, signed my lease online and made my deposit through my portal system. Its safe to say I love technology”-David A. -San Diego